"Automotive News" said : BMW says self-driving car to be Level 5 capable by 2021

BERLIN -- German carmaker BMW is on track to deliver a self-driving car by 2021, the company's senior vice president for autonomous driving, Elmar Frickenstein, said on Thursday. In July last year, BMW announced a partnership with Intel and Mobileye to develop self-driving by around 2021. A Level 5 vehicle is capable of navigating roads without any driver input, while a Level 3 car still needs a steering wheel and a driver who can take over if the car encounters a problem. "We are on the way to deliver a car in 2021 with Level 3, 4 and 5," Frickenstein told a panel discussion in Berlin, explaining the vehicle will have different levels of autonomy, depending on how and where it is used. Click here to submit a Letter to the Editor , and we may publish it in print.


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Butler, Shine, Stern & Partners says goodbye to BMW Mini rather than defend it (again)

Butler, Shine, Stern & Partners is walking away from BMW Mini after 11 years on the creative account, saying the cost of defending the business has simply become too much. "There has been very aggressive cost-cutting on their part in terms of a mandated compensation structure, and related to that, their cost-cutting in consolidating the media business," said Stern. BMW spent $35 million on paid media for the Mini brand from January to November 2016, a significant drop from the same period in 2015, when it spent $51 million, according to Kantar Media. The agency maintained its lead status on the brand through several BMW corporate shuffles, including four CMO changes and three heads of the Mini division. "This has been a difficult decision for the agency," said John Butler, Chief Creative Officer at BSSP, in a statement.


When talking with Car and Driver at the Geneva Motor Show this week, Robertson commented on Tesla's impact on the industry:"The world needs that sort of new competitor. BMW's head of sales and marketing, Ian Robertson, joined those naysayers this week and cast some doubts on Tesla's promises. Tesla has its fair share of naysayers who don't think they can deliver the Model 3 at the $35,000 price point. If 'iNext', which is expected to be based on the prototype pictured above, is going to be BMW's first all-electric competitor to the Model 3, they will be late to market. I would expect the all-electric models to represent less than half of that 20% considering they are not planning many models.


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